TAOS PURIFICATION
Taos Ski Valley is a world-class, privately owned ski resort. Unlike other mega-resorts, people don’t come to Taos for the glitz or glamour. They come to connect with the mountain, and to reconnect with their spirits.
Black diamond playing cards with a cue to visit thepurification.com
Post-its tagged in magazines in stores piqued interest in the mysterious Purification site.
Guerilla postings of the Purification symbol guide people to the website.
The campaign included a “Loyalist“ kit to enlist Taos skiers to spread the word.
The Purification site countdown clock hits zero, directly connecting viewers to a new Taos site.
